Business Profile: Teaching AI About Your Business

Your Business Profile is the foundation of personalized, accurate AI recommendations in Rampify. It transforms generic SEO advice into targeted strategies aligned with your unique business goals.

Why Business Context Matters

AI tools like our MCP server can generate meta tags, analyze content, and suggest optimizations. But without understanding your business, these recommendations will be generic and miss the mark.

The Difference Context Makes

Without Your Profile (Generic):

Title: Project Management Software | YourCompany
Description: Manage your projects efficiently with our project management software.

With Your Profile (Targeted):

Title: Real-Time Dev Collaboration | 50% Faster | YourCompany
Description: Built for developers: API-first project management with real-time sync.
Ship features faster with Git integration, webhooks, and CLI tools.

The difference? Your profile told the AI:

  • Target Audience: Developers (not generic "project managers")
  • Differentiators: "Real-time collaboration, 50% faster than competitors"
  • Brand Voice: "Technical but approachable"
  • Primary CTA: "Try free" (not "Request demo")

What Gets Better With Your Profile

1. Meta Tag Generation (generate_meta)

Without context, AI generates safe but bland meta tags. With your profile, it:

  • Targets your audience - Uses language that resonates with developers, marketers, or whoever you serve
  • Highlights differentiators - Surfaces what makes you unique vs. competitors
  • Matches your voice - Technical, playful, authoritative, etc.
  • Optimizes for target keywords - Naturally incorporates your ranking goals

2. Content Recommendations

AI can suggest internal links, content updates, and new topics. But only if it knows:

  • Your content focus areas - SaaS tutorials vs. e-commerce guides
  • Your industry - Healthcare compliance vs. fintech vs. developer tools
  • Your goals - Traffic growth vs. conversions vs. brand authority

3. Before-Deploy Checks

When scanning your site before deployment, AI can:

  • Flag brand mismatches - "This page uses 'enterprise-grade' but your voice is 'friendly and approachable'"
  • Spot missed CTAs - "This landing page has no 'Try Free' button (your primary CTA)"
  • Detect targeting gaps - "This developer tool page doesn't mention API integration (your differentiator)"

4. Competitor Analysis

AI can compare your content to competitors, but only if it knows:

  • Who your competitors are - So it fetches the right sites
  • What makes you different - So it highlights gaps in your messaging
  • Your positioning - Premium vs. budget, speed vs. features, etc.

Key Profile Fields Explained

Business Fundamentals

Industry (Required) Why it matters: Compliance, terminology, and content expectations vary wildly by industry.

  • Healthcare needs HIPAA mentions; fintech needs security; SaaS needs integrations

Business Model Why it matters: B2B content is long-form and technical; B2C is concise and visual.

  • B2B SaaS → Case studies, whitepapers, ROI calculators
  • E-commerce → Product descriptions, reviews, buying guides

Company Stage Why it matters: Startups emphasize innovation; enterprises emphasize reliability.

  • Startup → "Cutting-edge", "Fast-moving", "Agile"
  • Enterprise → "Trusted by 10,000+ companies", "SOC 2 certified"

SEO Strategy

Target Audience Why it matters: Language, tone, and value props change drastically by audience.

  • Developers: "API-first", "Open source", "CLI tools"
  • Marketers: "Easy to use", "No code required", "Beautiful dashboards"

Brand Voice Why it matters: AI matches your tone in generated text.

  • Technical but approachable → "Ship faster with webhooks and real-time sync"
  • Professional and authoritative → "Enterprise-grade project management platform"

Target Keywords Why it matters: AI naturally weaves these into meta tags and content suggestions.

  • Instead of: "SEO tools"
  • You get: "real-time SEO analytics for developers"

Primary CTA Why it matters: AI flags pages missing your main call-to-action.

  • Sign Up, Request Demo, Purchase, Download, Contact Sales

Competitive Edge

Main Competitors Why it matters: AI can compare your messaging to theirs and spot gaps.

  • "competitor1.com, competitor2.com"

Your Differentiators Why it matters: AI surfaces these in meta descriptions and recommendations.

  • "Real-time data, Built for developers, 50% faster than competitors"

Content Strategy

Primary Content Types Why it matters: AI suggests relevant content based on what you publish.

  • Blog, Documentation, Tutorials, Case Studies, Videos

Content Focus Areas Why it matters: AI recommends topics aligned with your expertise.

  • "Developer productivity, API integrations, DevOps workflows"

Publishing Frequency Why it matters: AI calibrates recommendations to your publishing cadence.

  • Daily, Weekly, Monthly

How to Fill Out Your Profile

Step 1: Navigate to Business Profile

In your site's dashboard, click "Business Profile" in the left sidebar.

Step 2: Start with Essentials

Fill out these fields first:

  1. Industry - Your primary industry
  2. Target Audience - Who you're selling to
  3. Target Keywords - Top 3-5 keywords you want to rank for
  4. Differentiators - What makes you better than competitors

These four fields unlock 70% of the AI context value.

Step 3: Add Depth Over Time

Fill out additional fields as you use the tools:

  • Brand Voice - After you've written a few pieces of content
  • Content Focus Areas - After you've published some posts
  • Main Competitors - After you've done competitive research

Step 4: Keep It Updated

Review your profile quarterly or when:

  • Your positioning changes
  • You enter a new market
  • You rebrand or change messaging
  • You notice AI recommendations feel off

Profile Completeness Score

Your profile shows a completeness percentage:

  • 0-49% (Needs Work) - AI has limited context; recommendations will be generic
  • 50-79% (Good) - AI can generate targeted recommendations
  • 80-100% (Excellent) - AI has deep context; recommendations will be highly personalized

What Affects Your Score

Each field contributes to completeness:

  • Required fields (20% each): Industry
  • High-value fields (10% each): Target audience, target keywords, differentiators, brand voice
  • Medium-value fields (5% each): Business model, company stage, competitors, content types
  • Low-value fields (2% each): Publishing frequency, service area, location

Profile Warnings in MCP Tools

When you use MCP tools (like generate_meta) without a complete profile, you'll see warnings:

⚠️ Profile Warnings:
- Target audience not set - recommendations will be generic
- Target keywords missing - can't optimize for your ranking goals
- Differentiators not defined - meta descriptions won't highlight what makes you unique

💡 Complete your Business Profile for better results:
   Dashboard → Business Profile → Edit

These warnings don't block you from using the tools, but they remind you that results could be better.

Best Practices

Be Specific

❌ Vague: "Technical professionals" ✅ Specific: "Full-stack developers at Series A startups"

❌ Vague: "We're better than competitors" ✅ Specific: "Real-time collaboration, 50% faster deploys, Git-native"

Use Your Customer's Language

Write fields in the language your customers use, not internal jargon:

  • If your customers say "API integrations", don't write "webhook extensibility"
  • If your customers say "easy to use", don't write "intuitive UX paradigm"

Think Value Props, Not Features

❌ Feature: "Built with Next.js and Supabase" ✅ Value Prop: "Serverless architecture that scales to millions of users"

Update When You Learn

As you:

  • Talk to customers → Update "Target Audience"
  • Launch new features → Update "Differentiators"
  • Shift positioning → Update "Brand Voice"
  • Research competitors → Update "Main Competitors"

FAQ

Do I need a profile for every site?

Yes. Each site likely has a different audience, positioning, and goals. Even if you run multiple sites in the same industry, their profiles should differ based on their unique strategies.

Can I edit my profile later?

Absolutely! Your profile isn't set in stone. Update it whenever your business evolves.

What if I'm just testing Rampify?

Start with the four essentials (industry, audience, keywords, differentiators). You can expand later as you use the tools more.

Does MCP cache my profile?

No. MCP fetches your profile fresh on every request, so updates take effect immediately.

What if I have multiple target audiences?

Choose your primary audience for the profile. If you serve multiple distinct audiences (e.g., developers and marketers), consider:

  • Creating separate sites for each audience
  • Or listing "Full-stack developers and marketing teams" in Target Audience

How is this different from Google Search Console?

GSC tells you what's happening (clicks, impressions, indexing status). Your Business Profile tells Rampify's AI what you want to achieve and who you're targeting. They complement each other.

Next Steps