Business Profile
The Business Profile is the context layer everything else reads: who you are, who you serve, what category you compete in, and against whom. The richer it is, the smarter every other tool (and your AI) gets.
acme.comComplete the profile in phases#
The profile tracks a completeness score and breaks the work into phases (positioning, audience, competitors), each with its own status. You don't need all of it on day one; you need to know what's missing and what it's costing you.
Know what completeness unlocks#
| Profile detail | What it unlocks |
|---|---|
| Category phrase | Market Opportunity and other Discovery templates that need to know your category |
| Competitors | Comparison-stage keyword clusters with real rival names instead of generic patterns |
| Audience & positioning | Sharper Discovery prompts and content briefs grounded in who you actually serve |
See what context changes#
The same generate_meta call, before and after the profile knows who you are. Without context:
Title: Project Management Software | YourCompany
Description: Manage your projects efficiently with our project
management software.
With audience, differentiators, and voice filled in:
Title: Real-Time Dev Collaboration | 50% Faster | YourCompany
Description: Built for developers: API-first project management
with real-time sync. Ship features faster with Git integration,
webhooks, and CLI tools.
The difference isn't a smarter model; it's that the profile told the AI the audience is developers, the differentiator is real-time speed, and the voice is technical but approachable. Every generation, recommendation, and research prompt reads the same context.
Let your AI do the filling-in#
The fastest way to a complete profile isn't typing into forms; it's a conversation. Ask your AI to enrich the profile and it will read your site, propose positioning fields, and write them back. Competitor research works the same way: candidates found by keyword overlap and homepage analysis, saved to the profile when you approve.
Specific beats vague, in every field. "Full-stack developers at Series A startups" gives your AI something to aim at; "technical professionals" doesn't. Write fields in your customers' language, not internal jargon.
From your AI tool
Everything above is also reachable over MCP: same data, no dashboard tab. The toolbar's MCP handoff on this page pre-fills the project context for you.