Keywords
Keywords organizes what you want to rank for into clusters: keyword groups with live volume data, tied to the pages that should win them. It's the bridge between research and a content plan.
acme.comBuild clusters that mirror intent#
A cluster is a group of keywords that one page can plausibly own. Create them by hand, or let Discovery derive them from research findings with volume data already attached.
Comparison-stage clusters ("X vs Y", "best X for…") get dramatically richer when your Business Profile lists competitors. Without them, comparison keywords fall back to generic patterns.
Research before you commit#
Look up search volume, competition, and trend for any candidate before it earns a slot, and expand from a seed keyword to the related terms you haven't thought of yet. Tracking keywords nobody searches is the most common way keyword lists rot.
Keep the list honest#
Keywords carry a tier (how much you care), a cluster, and a target URL. As strategy shifts, retier and reassign rather than letting the list drift, and remove keywords that stopped mattering. Removals are soft-deletes, so history survives.
From your AI tool
Everything above is also reachable over MCP: same data, no dashboard tab. The toolbar's MCP handoff on this page pre-fills the project context for you.