Products
Products names the things this project actually markets. Every project has a default product; sub-products let each offering carry its own category, one-liner, and positioning, so research and keywords can target the right thing.
acme.comOne project, many offerings#
A site that sells three things shouldn't be profiled as one blur. Each product carries its own category phrase and one-liner, and moves through its own bootstrap phases. Discovery sessions and keyword clusters can then anchor to a specific product instead of the brand average.
Create and edit in place#
Products are created and edited inline on the page. How many you can add is set by your plan tier; at the cap, the create button becomes an upgrade prompt rather than silently failing.
The default product can't be deleted; it is the project's baseline identity. Sub-products can come and go as your catalog changes.
From your AI tool
Everything above is also reachable over MCP: same data, no dashboard tab. The toolbar's MCP handoff on this page pre-fills the project context for you.